Yesterday I had the pleasure of meeting with a new client who blew me away. They’ve invented something that will revolutionize their industry and have a positive effect on almost every citizen of every first world country. Over the course of several weeks, we have come to understand this product, and it’s not simple. Neither is our mission: SELL IT.

The challenge, of course, is explaining the nature of—and need for—this amazing product in a complete but captivating way. We’ll be helping to define the target audiences and considering the different info they crave, the ways they want to digest the info, and what language and imagery speaks to them. We’ll determine how to carve the audiences into divergent user paths, and we’ll provide layers of information so they can choose to learn they way they want in the time they have available.  

In the end, we’ll have created layers of information for each of the audiences: images that speak in the blink of an eye, scannable text that motivates, deeper explanations for the more patient types, and ordered resources for the true researchers.

And while we’re creating “just” a website right now, CLC will be creating messaging that goes far beyond a website. We’ll have the images and words ready to deploy across print media, social media, and however/whenever the client needs for years to come. We’ll be here to edit the content and messaging as the clients’ needs change.

Take a moment to think about how your website communicates with your target audience. Do the images, organization and verbiage come together to capture and captivate? If you have any doubts, let’s talk it through. After all, if you have the ability to change the world for the better, we want to help.