Albert Einstein said “Everyone is a genius. But if you judge a fish on its ability to climb a tree, it will spend its whole life believing it is stupid.” As the world of do-it-yourself marketing tactics expands, small business owners are encouraged to pick up “easy-to-use” tools and create their own corporate image. The result is often an immense loss of time, and a suite of materials (website included) that are disjointed at best, but at the worst, misspelled, containing bad grammar, verbose, lacking messaging, or missing the target entirely. Keep on swimming business owners, and connect with CLC to navigate the various branches that reach out to your potential customers.