Make sure your marketing efforts have direction.

Who’s directing your play? Small businesses don’t always begin with a clear vision, marketing budget, or plan. Most of us add experts and services along the way, eventually assembling a cast of characters that can become muddled or unmanageable.

Diverse experts can be good, since specialists bring expertise, but be sure you have someone directing the cast with a cohesive script. If there is no one behind the scenes directing the dialogue and tactics, the message and purpose is lost. Set the stage for your success by creating intervals to assess and direct the efforts of all your players. For help plotting your organization’s plan, connect with C. Liston Communications.