Our Project Management software peppers me with wonderful sayings about time. They are old or new, pithy or acerbic, and sometimes quoting recently-fallen celebrities. It seems anyone who was ever successful has had something to say about using time wisely. They make us laugh, think, refocus, and appreciate how so many diverse personalities struggle with the same issue. But the quote that makes me stop and take notice is this one attributed to Lao Tzu: “Time is a created thing. To say ‘I don’t have time,’ is like saying, ‘I don’t want to.” … Whoa. That is not just true, but a revelation for time-challenged people.

When we allocate our time, we must note the difference between what we want to do and what we just say we want to do. A lot of things we SHOULD do are hiding in the latter category, safe from ever getting done because of a seemingly logical physical excuse. “Oh, if only there were more hours in a day!”

Business owners frequently say that they don’t have time to create or update marketing materials. Unless you are completely booked with the exact kind of clients you want, skipping this work is a poor allocation of your time. With more and better clients, you work less, make more money, and have more… TIME. Mind blowing, right?

We get it. Self-promotion is scary, time consuming, expensive, and/or doesn’t pay off immediately. But if you find the courage—and a little bit of time—we can help with the rest. Connect, convince, and find yourself in that place where you ARE completely booked with the exact kind of clients you want.