Attracting high-end donors to a nonprofit’s black tie fundraising event for a calls for cost-effective elegance. Attendees need to get a hint of the extraordinary event that is being planned for them, but not be dismayed that their donor dollars are misappropriated to high-end print materials. For the inaugural Brain Ball Gala design, we combined the corporate branding guidelines with the gilded elements of the venue for a subtly elegant theme, and then added UV-coating for a shimmery effect.
Our work for the Alzheimer’s Association NCA has included: logo design, theme design, save-the-date postcards, invitation package with RSVP card, Powerpoint templates, signage, and event program. (Also for NCA: Monument Luncheon collateral, Reason to Hope collateral. For National: National Gala collateral)
About the Client
The Alzheimer’s Association is the world’s leading voluntary health organization in Alzheimer’s care, support and research and works on a global, national and local level to enhance care and support for all those affected by Alzheimer’s and other dementias.